The G
studio
The spot you were looking for.
Discover here the creative process with the G studio, to reach your vision.
01
Briefing, definition & quoting
The process kicks off when you approach the studio with a vision or marketing challenge. Mrs Poenaru-Philp, the Art director & studio owner will work with you to define goals, target audience, the adapted team when needed, budgets, and deliverables.
This information is distilled into a comprehensive creative brief, which acts as the roadmap for the entire project.
02
Concept development
This is the ideation phase where the creative team brainstorms core ideas based on an intensive research following the briefing. They develop initial sketches, storyboards, and mood boards to visually communicate the creative direction to you.
The Art director of the agency, Mrs Poenaru-Philp presents these concepts; repeating the process with improvements or refinements based on your feedback to lock in a single, winning direction.
The creative can be a team when needed, or simply Mrs Poenaru-Philp, according to the scope of work needed.
03
Design & creation
Once the concept is approved, the idea comes to life. Specialists generate the final assets — whether that means creating the interior design in details, designing the fashion or uniforms collection, creating the complete branding chart, or creating imagery concepts (photography and or videography).
04
Production / construction
These assets undergo rigorous internal quality control to match your goals, brand identity & technical needs.
​The specialists follow production (construction site, prototype development, branding application, photography & videography sets) to delivery of the final product / space.
